5 Signs Your Business Needs a Facelift
You’re busy running a business and the last thing you want to worry about is paying for a new paint job. However, sometimes it’s necessary – and it will always benefit you in the long run. If you have a company building that customers and clients spend time in, a new paint job will pay for itself with new and sustained business. But how do you know when your building needs a facelift? All American Painting Plus has seen it all and can help you determine the state of your commercial paint job. Here are five signs to look for:
1. Your Color Choice Doesn’t Match Your Goals
Businesses have specific goals, and their commercial buildings should reflect those goals. Maybe you’re running a startup that might move locations in the near future, in which case, investing in a new paint job might not be worth it. However, if you are planning on your business remaining in the same location for the foreseeable future, you’ll want to invest in a color scheme that will do the same. Think about staying away from bold, bright colors that might fade out of style in a couple years, and opt for neutral colors that will stand the test of time. Some colors work well, and others clash with the practical use of a building.
2. Your Color Doesn’t Match Your Brand
This relates to the previous point, but if your brand is exciting, bold, and flashy, you might want to have a paint job that complements this spirit. On the other hand, if your brand is more conservative and traditional, a safer color choice will reflect this identity better. Either way, you don’t want a paint job that looks sloppy or out of date. Your building’s appearance will make an impression on your customers – it should be consistent with the rest of your brand so you make a great impression the minute they walk in your doors.
3. You’re the Only One Not Noticing Your Building’s Wear and Tear
If you’ve worked in the same building for a long time, it’s easy to become used to the way things look. Ordinary wear and tear that might be apparent to your customers won’t be as obvious to you because you’ve become somewhat blind to it. If you think this might be the case, reach out to friends, family, and even customers, and ask for their opinion about if your business could use a new interior paint job.
4. Your Building Looks Worse than Nearby Competitors
Your building’s appearance makes a difference. If you have competitors nearby, then they are an immediate option for would-be customers. When customers are facing the choice of which business to walk into, they will most likely choose the building that looks the best. The appearance of your building gives customers an idea of how you run your business and the type of service you provide. With a fresh exterior paint job, you will gain an advantage by having more curb appeal than your competitors’ businesses.
5. You’re Losing Clients
Hopefully you never encounter this sign, but if you do, it’s an immediate indication that your business would benefit from a facelift. It’s possible that you are losing clients because the exterior of your business has become outdated or run down, reflecting poorly on your product or service. The interior of your business might be a problem as well. You want to make sure that the inside of your building promotes productivity. If your employees are working in a run down environment, their work might reflect this. Stimulate new ideas and increased productivity with a fresh interior paint job – you’ll see the results in new and sustained business.
It is crucial for your customers and visitors to feel that your business is well run. Having attractive paint is an important step in establishing that impression. All American Painting Plus has painted the interiors and exteriors of all kinds of businesses. If you’ve noticed any of the signs mentioned above, give us a call. Our professional painters will provide excellent painting services that will revamp your business and improve your bottom line.