Conventional wisdom says you shouldn’t judge a book by its cover. But we all know that a book’s cover determines if we open a book or put it back on the shelf. Your storefront is your business’s book cover.
Your storefront is one giant ad for your Northern Virginia business. Like a book cover, your storefront promises the customer what they can expect on the inside. Do it right and you have all the walk-in traffic you want. Do it wrong and you send the message, “Nothing to see here folks, move along.”
The professional commercial painters at Reston-based All American Painting Plus have some tips on how you can dress up your storefront and rope in some business.
What You See is What You Get
While every part plays a role in the message that is your storefront, the condition of the “canvas,” the base building, sets the tone.
As experienced commercial painting contractors, All American Painting Plus has tackled all kinds of storefront challenges presented by weather, pollution, and worn out materials. If your building looks dingy, unkempt, or outdated, potential customers will believe that the goods and services offered inside will be equally unattractive.
A poor first impression costs business. You want a storefront that is clean, welcoming, and reflects your brand.
To get there, the exterior painting experts at All American Painting Plus recommend you pay close attention to the following:
- Clean base material in good repair. If your building looks old and worn out, you need to rejuvenate it using some of the “plus” services provided by All American Painting Plus. If your building is brick, like so many in Alexandria and Arlington, a thorough power wash can remove dirt, grime, grease, and other remnants left by years of exposure to the Northern Virginia climate and the pollution that comes with modern living. Concrete block construction often develops cracks and pockmarks that need repair. Covering blocks with stucco won’t prevent chips from occurring – they need repair. In addition, wood frame construction often develops rot. All American Painting Plus staff includes more than just professional painters. Our crew has craftsmen talented in finished carpentry, rotted wood replacement, drywall repairs, and more.
- Window frames. Your windows draw the eyes of people passing by. The window frames on your business, just like on residences, make a huge difference in the overall look of the building. Wood frames get chipped, rot, and have paint peel. Cleaning up those frames and making repairs can give your storefront a new, fresh appearance. The same goes for aluminum frames. Painting damaged and dull aluminum frames is an art. With over a decade of commercial exterior painting experience, the painters at All American Painting Plus have mastered the technique.
- Doors. The ultimate first impression. Doors can welcome a customer in or give them second thoughts. Glass doors have obvious benefits, providing their frames are in good shape. Wood doors, however, are even more impressive because they can set the mood just with their color and condition.
- Building exterior color. This is where you have to put in a lot of thought. The exterior color of your building can send a strong brand message and complement all your marketing graphics including logos, font type, tagline, and other distinctive visual materials. For the most popular colors, check out our blog on Northern Virginia’s Top 5 Exterior Business Colors. For design ideas you may want to consult a marketing specialist, but to make it a reality, talk to the trusted pros at All American Painting Plus.
Upgrading your storefront can make a significant impact on your bottom line. For a complimentary painting estimate, contact us today and we will arrange a convenient inspection time.